Who's Celex LED?

CELEX– A Passion for

Change

Change– from Elite to Excel – A Result of Passion, Courage and Evolution.

Change– for We Want a Greener Earth, for Today, and for our New Generation.

Change– for a Safe and Peaceful World – With CelexLED, Light On, Life On……

LIFE IS A STYLE, LIGHT IS A STYLE. When these two styles perfectly match in the cradle of CelexLED, the World becomes more beautiful.

LIGHT ON, LIFE ON – CelexLED will light up the future – lighting with life. Lighting will never be the same as before just to make thing seen, it will bring life. The passion of life all comes from light because it brings dynamic sense, desire for a better life, sense of comfort and happiness in the new generation of living and working. CelexLED is your partner providing a Total Solution on Lighting and Control with its strong engineering background and fully equipped Research & Development Centre. We exist to serve people and drive for a greener earth.

At the age LED lighting has become no secret, why Customers still prefer CelexLED? A simple answer:

WE ARE ALWAYS AROUND ! When Customers comes up with a new lighting or environmental conserving idea, we are here to think with them. When Customers want to testify if their concept works, we will do the testing and simulation for them. When Customers are not sure of the product quality and how installation can be done, we will bring them the products and do the installation for them. If Customers worry about warranty, we will be standing by them at all times.

The Earth will be GREENER NO MORE... That is the reason why CelexLED is born. We emerged from a strong engineering background for over 25 years focusing on building a greener earth. We provide low energy green lighting products to light better and safer. We drive the advancement of technology. We care about our customers and serve the Society with Heart and Passion.

WHY CELEXLED?

  • Strong engineering and LED chip design background
  • High quality and reliable products (over 3,500 certified models)
  • Sophisticated R&D, design and testing experience
  • Comprehensive customer support
  • Dedicated & fully equipped R&D Centre setup
  • Strong and proven job references
  • Versatile customer services
  • Green centric
  • Corporate Social Responsibility (CSR) oriented

Background & History

CelexLED was established in Australia in 2004 as a LED chip wholesaler. Since its inception, CelexLED has evolved into a multifaceted LED lighting solution provider who is engaged in not only product offering but also a comprehensive solutions and service provider ranging from needs analysis, conceptual design, lighting design, manufacturing all the way to installation, programming, commissioning and after sales maintenance. Meantime, we have also expanded our business from local to overseas and from off the shelf scale to mega projects across the globe. Besides providing sophisticated and price competitive Total LED Lighting Solutions, as a fast growing business, we have developed a Worldwide Marketing Centre located in Hong Kong with numerous branch offices, R&D Centres and OEM factories across Hong Kong, Mainland China and Taiwan. Following is our LED development milestones:

miletone_v1.6

2004-05

Research on LED Chips, LED packaging and first generation LED T8 tubes

Develop LED Light Bulb and Urban Landscape Lighting

2006-07

Launch LED Light Bulb, Urban Landscape Lighting, Flood Light, Street Light & Down Light

Launch the first series of 1-10V LED Dimming system and DMX Control System

2008-09

Successfully develop High CRI (>85) Lighting Design

Design a new series of LED Emergency System

2010-11

Launch a new series of Ceiling Lights and Bulkhead Lights; establishment of Celex R&D Centre (CRDC)

Develop and launch Dali / DMX Dimming System

2012-13

Launch iPad Wifi Wireless Dimming system; expansion of CRDC with removal it to new location of Qian Hai

Improve LED Luminaries in compliance with Lutron LED Dimming System

2014-15

Move on to city beautifying projects and building passionate lighting

Fast expansion into large infrastructure projects and global market penetration

People

CelexLED as a GREEN enterprise is not only focusing on business growth. With passion about sustainability, we also care about our earth, our customers and our people. Our staff are dedicated, motivated and team driven. From capability point of view, our people are knowledgeable, skilled and competent in every stage of the LED development cycle, started from modern lighting science to chips design to packaging all the way to power electronics. We are proud of delivering not only high quality and sophisticated LED lighting products but also the most sought-after total lighting solutions: cycled from conceptual design, lighting design, technical to customization and from intelligent control, programming to seamless communication. Our people are service oriented and dependable, and they are motivated only by highly satisfied customers.

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Raymond Ng

Managing Director

Founder and Chief of Celex, Raymond, being a Chartered Engineer, has a firm belief in Quality Management and Continuous Improvement. Carrying over 28 years of engineering and management exposure at Hong Kong's most pretigeous utility giants, Raymond created Celex back in 2004. The biggest influence to Celex and its staff today is not the fast growth of the company but the most inspiring culture that Raymond has created: "Change for Excellence".

Dr Joseph Tsui

Marketing & Sales Director

A hybrid generation of technical and business management with wide experience in engineering management, operations and maintenance of high voltage static and dynamic electrical systems, financial risk management and global marketing and sales. A person of "make things happen" and enjoyment through work acheivements and friends making.

Aldie Tsang

Senior Business Development Manager

A well-versed sales champion and leader in Hong Kong's vital industries including LED lightings, building materials and super adhesive medium, Aldie has witnessed the brisk leap and turbulance of Hong Kong over the past decades. Aldie is a person who believes in "win-win" in both business and friendship. This spirit has earned him "friends all over the world".

Gary Hsu

Product Development Director

Combined with remarkable competence in product development and project management, Gary prefers to be on the front line to get directly connected to the market and customers. Strictness and being committed to quality and customer satisfaction are another aspects of Gary, which have enabled him to assure of the delivery of the most reliable solutions to our customers.

Ryan Hsu

Product Development Manager

As part of LED lighting evolution, Ryan appears to be the first generation of experts to turn out high power LED lights. Tough in the head and committed in the heart, Ryan understands the only way to stay on as a market leader is keep his head down in the continuous search for the latest technology and invention of new products that the market is chasing after.

Raymond Ng

Managing Director

Founder and Chief of Celex, Raymond, being a Chartered Engineer, has a firm belief in Quality Management and Continuous Improvement. Carrying over 28 years of engineering and management exposure at Hong Kong's most pretigeous utility giants, Raymond created Celex back in 2004. The biggest influence to Celex and its staff today is not the fast growth of the company but the most inspiring culture that Raymond has created: "Change for Excellence".

Dr Joseph Tsui

Sales & Marketing Director

A hybrid generation of technical and business management with wide experience in engineering management, operations and maintenance of high voltage static and dynamic electrical systems, financial risk management and global marketing and sales. A person of "make things happen" and enjoyment through work acheivements and friends making.

Aldie Tsang

Senior Busienss Development Manager

A well-versed sales champion and leader in Hong Kong's vital industries including LED lightings, building materials and super adhesive medium, Aldie has witnessed the brisk leap and turbulance of Hong Kong over the past decades. Aldie is a person who believes in "win-win" in both business and friendship. This spirit has earned him "friends all over the world".

Gary Hsu

Product Development Director

Combined with remarkable competence in product development and project management, Gary prefers to be on the front line to get directly connected to the market and customers. Strictness and being committed to quality and customer satisfaction are another aspects of Gary, which have enabled him to assure of the delivery of the most reliable solutions to our customers.

Ryan Hsu

Product Development Manager

As part of LED lighting evolution, Ryan appears to be the first generation of experts to turn out high power LED lights. Tough in the head and committed in the heart, Ryan understands the only way to stay on as a market leader is keep his head down in the continuous search for the latest technology and invention of new products that the market is chasing after.

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CELEX R&D Centre

Introdution

To cope with the growing demand for lighting customization, CelexLED always stays ahead of the market. This is the reason why we invested in establishing the comprehensive Celex R&D Centre (CRDC) in Shenzhen in 2010. Today CRDC has evolved into a full bloom LED technology Centre dedicated to not only research & development of new products but also proactively exploring new LED technology to meet our global customer’s needs.

Workflow at CDRC

As we are determined to deliver the most viable solutions for our customers, CRDC’s role is getting more and more vital. First of all, we will conduct feasibility study with our target new products or product enhancement. If it passes through we will start off our solution cycle from conceptual design all the way to the delivery of high grade products and completed sessions of installation, programming and after sales services. In most cases, we will tailor customer needs through intensive testing and simulation together with seamless quality assurance processes. Comprehensive testing like burn-in, electrical and mechanical performance testing and many other tests will also be conducted by CRDC. In summary, CRDC is the soul of CelexLED and the heart of Customer requirements.

1Specification Definition

Specification Definition

One of very important functions of Celex R&D Centre is define the lighting specification and customization requirements to meet customers’ specific needs. This process includes in-depth R&D of not only the latest lighting technology and market research but also a series of lab tests, proof experiments, prototyping and on-site simulation

2Manufacturing

Manufacturing

Once the specification is defined and technical parameters confirmed, the design of product will turn into real LED solution via our flawless manufacturing processes. Our advanced, state-of-the-art manufacturing engineering is what it takes to make Celex products so popular in most applications like hotels, offices, government facilities, shops and malls, advertising, etc.

3Quality Assurance

Quality Assurance

Assuring high quality of products, technology and implementation engineering is the core strength of Celex LED. We care about our customers in every step of the solution cycle: from conceptual design, structure design, lighting design, technical design, customization, production, commissioning all the way to installation and after sales maintenance.